RTB Consultancy

Over 10 years of industry experience helping businesses enter the market or expand their current operations.

Services

Practical expertise across the RTB stack — from foundations to platform-level decisions.

Custom feature development and analysis

  • Custom-tailored features based on your requirements.
  • A roadmap with implementation strategies.
  • Direct cooperation with your technical team.
  • Based on real-world data.

Bidder development advisory

  • Detailed MVP structure / solid performance / advanced automation.
  • A roadmap with feature descriptions, priorities, and interface layouts.
  • Explanation of features: why they are needed, how they work.

"Inside oRTB: Essentials to mastery" course

  • A structured course covering the RTB market and technology.
  • From basic to advanced understanding of OpenRTB, including XML/JSON formats.
  • Covers both commercial and technical aspects.
  • 10+ hours of material with detailed explanations.
  • 250 slides provided to the client.
  • Q&A sessions.

Self-service platform advisory

  • Review of the current state of your SSP.
  • Ready-to-use library of features with calculations.
  • Best practices and cases.

Guidance through white-label solutions

  • Guidance through the white-label solutions market.
  • Well established connections with key players.
  • In-depth SWOT analysis of available solutions.
  • Cost and audience reach forecasting.
5
Platforms launched from scratch to market
10+
Cases with existing market players
Tons
Of well-targeted clicks acquired through RTB

Benefits

11 years of hands-on experience in the RTB industry allow me to provide solutions for a wide range of cases.

Efficiency

Most RTB challenges have already been solved before. Building a solution for your needs may involve proven frameworks that enable smoother operations and help avoid common MVP mistakes.

Custom Tailored Solution

A personal approach to every case ensures a perfect fit for your existing infrastructure and business needs.

Time and Value

A clear vision and a transparent roadmap are key to cost- and time-efficient development. My service helps avoid common pitfalls and build a business that is ready to scale.

Kamran Akhundov

Proven track record in both OpenRTB and JSON/XML markets.

2024 — present
OperaAds
Troubleshooting technically complex accounts on both the SSP and DSP sides.
2021 — 2024
TGLV.net
Created a Push/Pops RTB-to-RTB exchange with a strong focus on automation.
2019 — 2021
Pushground
Setting up supply side of the whole network exclusively via XML feeds.
2017 — 2019
Galaksion
Built a self-service platform and RTB department from the ground up.
2014 — 2017
PropellerAds
First hands-on experience with OpenRTB and its mechanics.
CV
© Kamran Akhundov